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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20240814T170000Z
DTEND:20240814T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:WEDC: Google Analytics for Small Businesses - How to Improve Website Traffic
DESCRIPTION:To maximize your business website's return on investment\, you need to be able to track its performance. Google Analytics allows you to see where your website traffic is coming from\, identify your top-performing channels and gain insight into your visitors' behavior.\n\nIn this webinar\, you'll learn the basics of Google Analytics\, how to track your website's performance\, and how to turn these insights into action. Finally\, you'll learn how to increase leads and sales using your collected data.\n\nLearning objectives:\n\n\n	How to set up Google Analytics for your website\n	How tracking conversions can guide your marketing strategy\n	Which analytics reports you should focus on\n	How to enhance both your website and marketing campaigns using the data you've collected\n\n\nLive attendees will receive the slide deck and a link to this webinar recording.
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><strong><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">To maximize your business website&#39\;s return on investment\, you need to be able to track its performance. Google Analytics allows you to see where your website traffic is coming from\, identify your top-performing channels and gain insight into your visitors&#39\; behavior.</span></strong></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><strong><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In this webinar\, you&rsquo\;ll learn the basics of Google Analytics\, how to track your website&#39\;s performance\, and how to turn these insights into action. Finally\, you&rsquo\;ll learn how to increase leads and sales using your collected data.</span></strong></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><strong><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Learning objectives:</span></strong></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, -apple-system\, BlinkMacSystemFont\, &quot\;Segoe UI&quot\;\, Roboto\, &quot\;Helvetica Neue&quot\;\, Arial\, &quot\;Noto Sans&quot\;\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><strong><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to set up Google Analytics for your website</span></strong></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><strong><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How tracking conversions can guide your marketing strategy</span></strong></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><strong><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Which analytics reports you should focus on</span></strong></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\;"><strong><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to enhance both your website and marketing campaigns using the data you&rsquo\;ve collected</span></strong></li>\n</ul>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><strong><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\;"><em style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Live attendees will receive the slide deck and a link to this webinar recording.</em></span></strong></p>\n
LOCATION:Online Info Session
UID:e.3307.3911
SEQUENCE:3
DTSTAMP:20260515T001654Z
URL:https://business.newrochellechamber.org/events/details/wedc-google-analytics-for-small-businesses-how-to-improve-website-traffic-3911
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